THE JANIVA DIGITAL MARKETING STORY
In 2016, after 14 years of working in research at the University, I was laid off. It was a tough time of trying to figure out if I wanted to work for someone else or take the leap and start my own online business. I really wanted to build a business that I loved. I wanted to love my business so much that it didn’t really feel like work. I wanted a business where I could choose to do what I enjoyed. I wanted to live a lifestyle where I could choose when and how often I worked. I wanted a business that gave me a lifestyle where I could still be very involved with raising my kids and not feel guilty for it.
So, I built a digital marketing agency. And I loved it cause my first few clients were amazing. I loved working with them.
When I would get off a call with them, I would feel empowered, hopeful, excited, energized and look forward to working on the project with them. I loved my business because of the amazing clients I had. They were a dream.
And then it happened – all of a sudden, I became a full-time single mom of 2 kids and my dream business became a nightmare when I hit a string of demanding, unappreciative, and draining clients.
Instead of being excited to go to work every day, I started to dread it. I felt tired, anxious and worried all the time. I was struggling to cope with 2 kids on my own and dealing with the needs of these demanding clients.
For example, I would feel a sense of dread when I would see my client’s name come up in my email inbox. My palms would get sweaty, my heart would race a bit and I would have a knot in my stomach as I went to open the email. In my head, I would be thinking, “now what”. I felt stuck and miserable and just plain drained.
Where was my incredible business I had just a few months ago?
What had gone wrong?
I had lost all my confidence in my ability to have a business and raise a family. I was wondering if there something wrong with me. For the first time, I was becoming scared that my dream business was just that – a dream.
What would happen if I couldn’t get my excitement back for my business?
Would I have to go back and find a job working for someone else?
And what about my girls?
What would they think of me if I just threw out all my hard work over the past 15 months?
Would they think I was a failure?
Would I think I was a failure?
Am I a failure?
I was truly scared, confused and worried.
But deep down, I had a feeling that my dream business wasn’t just a dream. Deep down, I knew I could make it a reality. My gut told me to keep going despite what my friends and family were telling me – go get a job. Forget all this “dream online business” stuff and be like the rest of us.
I’ve always had a gut feeling that this business would work. I knew in every single, living cell in my body from the top of my head to the tips of my toes that I could make this dream business where it was easy to attract my ideal clients a reality.
But I needed a method or system to make it happen.
Around this time, I ran into a former colleague. She and I talked and it got me thinking about my old job at the university and how we would gather information from groups and use it to help them attract the right clients to their programs. We used a series of questions in a very specific order, analyzed the results we got and then showed them how to use the results to change their marketing materials to help attract their dream clients.
I realized that I could use this same method to help me attract my ideal clients. And, better yet, it was a method that didn’t use manipulative tactics like false urgency or scarcity and wasn’t salesy or made me feel uncomfortable.
Suddenly I had hope!
Life was amazing because I now had a reliable, and proven, way to attract my ideal clients. I could free myself from drain of working with nightmare clients and be there for my girls as my whole self, not the empty shell I felt I had become.
I am in love with my business again but this time differently. I’ve decided life it too short to work with people I don’t want to work with. I will no longer use manipulative sales tactics that make me feel uncomfortable. I created Janiva Digital Marketing to help more people get the customers and clients they love without feeling like they sold their soul by using marketing techniques that didn’t align with their values, like false urgency and false scarcity.
Janiva Digital Marketing allows me to be able to raise my girls and be with them as my whole self. I decided it was time to step up and into something I really love to do – teach others, help them reach their goals and start an alternative selling movement that relies on genuine and honest conversations which puts relationships with customers and clients first over a quick sale.
I wish you all the best in your efforts to attract YOUR ideal customers or clients, so you can have the business you've always wanted.
Chief Boundary Pusher,
Janiva Digital Marketing
JA . . . Jane
NI . . . Anita
VA . . . Éva
This is for you, my girls, with all my love.